Brand Story

We believe that every living being is a miracle, and every child has the magic to make their dreams come true.

Little magic is a child-focused illustrated clothing brand that allows every child to enjoy high-quality products, sustainable materials, and fun animal illustrations. The illustrations enable children to nourish a lifelong love for animals. The brand identity is iconic, simple, but yet playful. The visual system is vibrant, colorful, and joyful. The identity and the visuals capture the Little Magic soul; Every living being is a miracle, and every child has the magic to make their dreams come true.

Three siblings – a mother, two designers, decided to take care of the future generation and protect our planet.

Little Magic has reached the final round of the iF DESIGN AWARD 2021.



Made in Taiwan. Quality guaranteed.
GOTS Certified 100% organic cotton.
Non-toxic printing. No harmful chemicals.
Nickel-free snaps. No formaldehyde, AZO, cadmium, and OTC.
CNS 15290 textile safety regulations.
Eco-friendly packaging. 100% recyclable.